DIGITAL STRATEGIST
&
PROJECT MANAGER
4 Top Players



WHO IS ZEN LAWRENCE?
The ZEN is a professional who tends to move through the business like a chessboard where the pieces are constantly shifting with consideration and intelligence, always considering new tactics, strategies and contingency plans, while constantly maintaining control of the situation.
Lawrence has a strategic and managerial profile. He creates strategies, optimizes processes, and manages people and projects. His core business is online marketing specifically on Linkedin, however he works in a variety of fields and industries.
MARKETING
In the field of marketing, comprehensive and integrated management of 360-degree marketing projects is proposed.
The approach encompasses every step of the process: from strategy definition, to website design and implementation, through high-quality content creation.
Every detail is taken care of with precision, including the post production process. Special attention is paid to vertical social media management, ensuring an optimized and consistent online presence.
The offering is completed with advanced advertising solutions aimed at reaching the target audience effectively and strategically.
To ensure flawless implementation of each project, you have a team of collaborators. The quantity and specialization of collaborators are calibrated according to the scope and specific needs of the project, always ensuring the highest standard of quality.
HR & RECRUITING
In the HR and Recruiting sector, through a strong partnership with a recruitment agency, a distinctive and revolutionary mid- to high-level profile recruitment service is offered in the current landscape.
Unlike traditional agencies, a unique protocol is adopted.
Scientific and Measurable Approach
Selection is based on a scientific protocol to identify the right person for the desired role.
This approach ensures the accuracy and measurability of the selection process.

In-depth Knowledge of the Candidate
A practical and quick system is used to fully understand each candidate.
This step is critical to analyze the candidate’s personality, desires, characteristics, and limitations, making sure he or she is perfectly aligned with business needs.

Selection Time Optimization
Because of the protocol adopted, the process focuses exclusively on target candidates, reducing the time required to identify the ideal candidate and ensuring that each interaction is meaningful and productive.

Selection Time Optimization
Because of the protocol adopted, the process focuses exclusively on target candidates, reducing the time required to identify the ideal candidate and ensuring that each interaction is meaningful and productive.

Staff attitudinal analysis
This distinctive service offered allows for in-depth examination of people, identifying their strengths and areas for improvement.
Through profiling, one is able to identify the distinctive and morphological traits of each candidate or employee and correlate them with the needs of the business role.
This methodology is a powerful tool for growth, both for the individual and for optimizing the performance of an entire team.

UAE company configuration
In the area of incorporation consulting in the UAE, through a well-established partnership, a comprehensive and effective service is offered for opening companies and obtaining corporate licenses. This includes:
- Opening of companies
Through personalized and guided assistance, the entire process of establishing and setting up the company in the UAE is managed.
- Corporate and Professional Licensing
Every business requires appropriate licenses to operate legally. Comprehensive licensing support is provided for both corporations and freelancers.
- Issuance of Residency Visas
An essential component of operating in the UAE is residency. The team personally handles the issuance of residency visas, ensuring a smooth and seamless process.
- Advice on Legal Defiscalization
Many people are still bound by the idea that paying taxes is an immutable duty.
However, as wisely quoted, “Not paying taxes is legal! They taught us that it is a duty but forgot to tell us that taxes are paid according to the states where we live and reside.”
In places like Dubai, for example, residents enjoy significant tax benefits.
With in-depth knowledge of UAE regulations and opportunities, specific advice is offered on LEGAL defiscalization, guiding clients through the best strategies to optimize their tax position.
Financial and Property Consulting
In the area of financial and wealth advisory services, in partnership with a leading Italian financial institution, a personalized and in-depth service is offered to ensure the growth and protection of clients’ assets. This includes:

Analysis
Heritage
A detailed assessment of assets and liabilities to understand the current financial position.

Planning
Financial
Strategies aimed at growth,
preservation and transmission of heritage.

Investment and Diversification
Advice on how to allocate resources optimally to achieve specific financial goals.

Risk Management
Identification and minimization of risks associated with investments and assets.
Real Estate
Dubai’s real estate sector is known for its dynamism and unique opportunities. Through an established partnership with a proven track record in the area we offer:
Access to the best available properties, both for investment and residence.
Support in understanding the legal and tax framework of the UAE.
From maintenance to rental, you ensure that the property maintains and increases its value over time.
Targeted strategies to maximize ROI in the Dubai real estate market.
Cryptocurrencies & WEB3
With the growing importance of cryptocurrencies and blockchain technology, expert guidance in this rapidly evolving world is offered.
Advice on
cryptocurrencies
- Selection of Cryptocurrencies: In-depth analysis of the major cryptocurrencies in the market, examining prospects for growth, stability, and innovation potential.
- Secure Purchase: Orientation on major exchanges and purchasing platforms, ensuring that transactions are secure and compliant with current regulations.
- Storage and Custody: Advice on storage solutions, from hardware portfolios to institutional custody solutions, to ensure the security of funds.
- Risk Management: Tools and practices for managing risks associated with cryptocurrency volatility and potential security threats.
Investment Strategies
in Cryptocurrencies
- Investor Profile Analysis: Determining investment objectives, risk tolerance, and time horizon to best customize the portfolio.
- Portfolio Diversification: Tips on how to diversify investments among different cryptocurrencies, tokens, and blockchain projects to optimize the risk/return ratio.
- Monitoring and Readjustment: Continuous portfolio monitoring and periodic readjustment services based on market conditions and investor objectives.
- Training and Updating: Information sessions and regular updates on the world of cryptocurrencies and new industry trends.
This comprehensive approach ensures that investors are well prepared and informed, enabling them to navigate the dynamic and innovative world of cryptocurrencies with confidence.
Testimonials
What people who have worked with me say
Julius Doni
Entrepreneur and Co-Founder of YesWork
Mirko Merlo
Content Creator & Marketing Consultant
Francis Carpenito
e-Commerce Specialist
Silvia Corradi
Administrative direction at the Maggiore Hospital in Parma
Andrea Cordella
Business Developer at Zurich
Francis Finizio
CEO & Founder of Niphi Consulting